As a leading mineral sands and rare earths producer, our strategy is to responsibly deliver the critical minerals and advanced materials the world needs today to successfully accomplish the green energy transition and advance high-tech infrastructure across different sectors of the global economy. We aim to produce more and better, demonstrating both operational and ESG excellence.

Our strategy is reinforced by our core values:

Customer first

Striving for impeccable and efficient performance in our daily operations, we prioritize customer satisfaction by delivering high-quality mineral sands products that consistently meet product requirements and delivery timelines. We focus on building long lasting mutually rewarding partnerships with our customers around the globe.

Legal and ethical business practices

We maintain high standards of corporate governance and business practice with strict adherence to all relevant laws and regulations. We are trustworthy, responsible and reliable to our partners and customers.

Equity, diversity and inclusion

As a company with global business presence, we employ over 1,000 people that come from all over the world. We are committed to building a diverse and inclusive workplace where everyone can achieve their full potential and help create a better company. We offer the same opportunities to all our people based on merit, and strictly forbid any form of discrimination or bias.

Culture of safety

The health, well-being, safety, and security of our employees, contractors, and the communities in which we operate are staples ingrained in our identity and operational approach, shaping our actions and decisions every day.

Responsibility and contribution

We strive to contribute to a better future for our people, communities and the planet. We acknowledge the importance of shared natural resources and are committed to their responsible use.

We actively manage environmental risks and apply international best practices. We are proud that our products play a pivotal role in the transition to energy-efficient technologies and low-carbon economy.

By partnering with local governments and communities, we aim to ensure that the economic benefits of mineral resource development are shared with society, prioritizing local employment and regional economic growth.